Do you know?
• There are about 3.5 billion mobile users worldwide.
• One-third owns a second mobile.
• Worldwide sales of mobile phones ended up surpassing 1.15 billion units in 2007, a 16% increase from 2006.
• China and India are now the driver for growth.
• Four years from now the mobile communications industry will generate revenues of more than $US1 trillion a year.
• The list of what people want to do on the move seems almost limitless.
• When Telstra surveyed people using its NextG network for more than SMS messaging or voice calls early 2008, they found
i. 45% of them used wireless data cards in their laptops to buy products online;
ii. 67% used them for online banking and to pay bills;
iii. 67% used them for work;
iv. 21% watched entertainment and
v. 93% sent photos.
• Mobile ad spending reached 1.5 billion in 2007 and will grow to $14 billion by 2011 (eMarketer 2007)
• 39% of the global mobile users have used/purchased content/information (March 2007)